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Market Entry Advisory
How to sell your products to China consumers is the most recurrent question that foreign companies have.
China changed a lot, if before China was only “the factory of the world”, today she is becoming a major consumer basin and the most dynamic in the world!
Foreign brands need to understand this changing.
The market in China is unique and different. If you want to export to China, you have to understand the consumers , market and industry envioroments.
China changed a lot, if before China was only “the factory of the world”, today she is becoming a major consumer basin and the most dynamic in the world!
Foreign brands need to understand this changing.
The market in China is unique and different. If you want to export to China, you have to understand the consumers , market and industry envioroments.
More Details
Our market entry advisory services include market research and proposal of brand development plan.
Market Research
1. Enviroment analysis
1) Political foundations
2) Legal and industrial rules
3) Driving demand forces
2. Market overview and opporunities
1) Industry sturcture
2) Key playes in China market
3) Market share breakdown
4) Market size & growth potential
3. Consumer analysis
1) Distribution of age/gender/consumption level
2）Purchase reasons & seasonality
4. Competiters analysis
5. Channles analysis
6. Market gaps and chanllenges
Proposal for China Development Plan
1. General strategy and development timeline
2. How to find suitable distributors?
3. E-commence plan - Tmall/JD/Wechat/VIP.com...
4. Marketing and Communication
1) Chinese website + Wechat service account
2) SEO - Baidu
3) Social media with KOLs: Chiense bloggers/influencers/web celebrities
5. Product pricing and cost model
6. 1-3 years finnaical forecast